{"id":2320,"date":"2026-02-10T20:45:09","date_gmt":"2026-02-10T11:45:09","guid":{"rendered":"https:\/\/blog.yeoshin.co.kr\/en\/?p=2320"},"modified":"2026-02-10T20:45:10","modified_gmt":"2026-02-10T11:45:10","slug":"du-jjon-ku-the-viral-dubai-chewy-cookie","status":"publish","type":"post","link":"https:\/\/blog.yeoshin.co.kr\/en\/du-jjon-ku-the-viral-dubai-chewy-cookie\/","title":{"rendered":"Du-Jjon-Ku: The Viral Dubai Chewy Cookie Taking Over Korea"},"content":{"rendered":"\n<p>Du-Jjon-Ku: If you are planning a trip to Korea in 2026, your &#8220;must-eat&#8221; list probably starts with the latest viral dessert. Currently, the hottest treat on the streets of Seoul is the\u00a0<strong>Du-Jjon-Ku<\/strong>\u00a0(Dubai Chewy Cookie). This dessert caused a massive sensation, leading to &#8220;open runs&#8221; (queuing before opening) and even a temporary surge in ingredient prices.<\/p>\n\n\n\n<p>However, with so many shops and convenience stores jumping on the trend, you might wonder: &#8220;Where can I get the best one?&#8221; or &#8220;Am I paying too much?&#8221; As your\u00a0<a href=\"https:\/\/www.yeoshin.co.kr\/en?utm_source=Owned&amp;utm_medium=260210_owned_WEB_en_EN&amp;utm_campaign=260210_none_SEO&amp;utm_content=article\" target=\"_blank\" rel=\"noopener\"><strong>YeoTi<\/strong>\u00a0<\/a>editor will break down everything about the\u00a0<strong>Du-Jjon-Ku<\/strong>\u2014from its secret ingredients to where to find the best deals\u2014so you can save your budget for a premium K-Beauty glow-up!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.yeoshin.co.kr\/en?utm_source=Owned&amp;utm_medium=260210_owned_WEB_en_EN&amp;utm_campaign=260210_none_SEO&amp;utm_content=article\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/IMG_3942-768x1024.jpg\" alt=\"Du-Jjon-Ku\" class=\"wp-image-2321\" srcset=\"https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/IMG_3942-768x1024.jpg 768w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/IMG_3942-225x300.jpg 225w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/IMG_3942-1152x1536.jpg 1152w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/IMG_3942-1536x2048.jpg 1536w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/IMG_3942-400x533.jpg 400w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/IMG_3942-800x1067.jpg 800w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/IMG_3942-832x1109.jpg 832w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/IMG_3942-1664x2219.jpg 1664w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/IMG_3942-1248x1664.jpg 1248w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/IMG_3942-2496x3328.jpg 2496w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/IMG_3942-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><figcaption class=\"wp-element-caption\">Du-Jjon-Ku<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is the Du-Jjon-Ku?<\/strong><\/h2>\n\n\n\n<p>The&nbsp;<strong>Du-Jjon-Ku<\/strong>&nbsp;is a South Korean hybrid dessert inspired by the global &#8220;Dubai Chocolate&#8221; trend. The name is an abbreviation of&nbsp;<em>Dubai Jjon-deuk Cookie<\/em>&nbsp;(Dubai Chewy Cookie).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Core Filling<\/strong>: It uses\u00a0<strong>Kadaif<\/strong>\u00a0(Middle Eastern thin noodle pastry) mixed with\u00a0<strong>pistachio spread<\/strong>\u00a0to create a crunchy internal texture.<\/li>\n\n\n\n<li><strong>The Chewy Shell<\/strong>: Unlike a standard biscuit, the filling is wrapped in\u00a0<strong>marshmallow<\/strong>\u00a0mixed with cocoa powder, giving it a texture closer to a chewy rice cake (<em>tteok<\/em>) than a traditional cookie.<\/li>\n\n\n\n<li><strong>Surprising Flavor<\/strong>: Despite its high-calorie appearance, it is surprisingly not overly sweet; the marshmallow is often the only sugar-heavy ingredient, allowing the savory nuttiness of the pistachio to shine.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Du-Jjon-Ku Real Reviews &amp; Market Trends<\/strong><\/h2>\n\n\n\n<p>The&nbsp;<strong>Du-Jjon-Ku<\/strong>&nbsp;craze is currently transitioning from an exclusive &#8220;boutique&#8221; item to a mass-market snack.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The &#8220;Open Run&#8221; Era<\/strong>: In late 2024, these were primarily sold at specialty cafes for\u00a0<strong>7,000 to 10,000 KRW<\/strong>\u00a0per piece, often with purchase limits per person.<\/li>\n\n\n\n<li><strong>The Mass Market Era<\/strong>: In 2026, major retailers like\u00a0<strong>Emart, Lotte Mart, and Starbucks<\/strong>\u00a0have launched their own versions, significantly increasing accessibility.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>[Comparison: Boutique vs. Retail Du-Jjon-Ku]<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td>Category<\/td><td><strong>Specialty Cafes<\/strong><\/td><td><strong>Convenience Stores \/ Marts<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Average Price<\/strong><\/td><td>7,000 ~ 10,000 KRW<\/td><td>3,000 ~ 4,000 KRW<\/td><\/tr><tr><td><strong>Texture<\/strong><\/td><td>Deep, handmade pistachio richness<\/td><td>Balanced quality and high availability<\/td><\/tr><tr><td><strong>Availability<\/strong><\/td><td>Requires &#8220;Open Runs&#8221; or luck<\/td><td>Available at GS25, CU, Emart<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.yeoshin.co.kr\/en?utm_source=Owned&amp;utm_medium=260210_owned_WEB_en_EN&amp;utm_campaign=260210_none_SEO&amp;utm_content=article\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/uni4m3shqoo-1024x683.jpg\" alt=\"\" class=\"wp-image-2322\" srcset=\"https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/uni4m3shqoo-1024x683.jpg 1024w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/uni4m3shqoo-300x200.jpg 300w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/uni4m3shqoo-768x512.jpg 768w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/uni4m3shqoo-1536x1024.jpg 1536w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/uni4m3shqoo-400x267.jpg 400w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/uni4m3shqoo-800x534.jpg 800w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/uni4m3shqoo-832x555.jpg 832w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/uni4m3shqoo-1248x832.jpg 1248w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/uni4m3shqoo.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pricing &amp; Pro Travel Tip<\/strong><\/h2>\n\n\n\n<p>A smart traveler knows how to balance a food budget with self-care. While some boutique&nbsp;<strong>Du-Jjon-Ku<\/strong>&nbsp;can cost nearly $8 per piece, you can find high-quality &#8220;Dubai-style Chewy Balls&#8221; at Emart for around&nbsp;<strong>3,000 KRW<\/strong>.<\/p>\n\n\n\n<p><strong>&#8220;By choosing the smart, budget-friendly retail version of the Du-Jjon-Ku, you can save nearly $5 per snack. Use those savings on the <a href=\"https:\/\/www.yeoshin.co.kr\/en?utm_source=Owned&amp;utm_medium=260210_owned_WEB_en_EN&amp;utm_campaign=260210_none_SEO&amp;utm_content=article\" target=\"_blank\" rel=\"noopener\">&#8216;YeoTi&#8217; <\/a>app to experience authentic K-Beauty at local prices!&#8221;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transparent Pricing<\/strong>: Use YeoTi to compare skin clinic prices in Seoul in real-time. Avoid &#8220;tourist premiums&#8221; and pay exactly what locals pay.<\/li>\n\n\n\n<li><strong>Smart Booking<\/strong>: While you are waiting for your dessert or shopping at a mart, browse YeoTi to find a top-rated clinic nearby for a quick 15-minute treatment.<\/li>\n\n\n\n<li><strong>Verified Reviews<\/strong>: Check over 1.5 million real user reviews to ensure you are visiting a trustworthy clinic.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Precautions<\/strong><\/h2>\n\n\n\n<p>The&nbsp;<strong>Du-Jjon-Ku<\/strong>&nbsp;is very high in calories. Also, the trend cycle for desserts in Korea is notoriously short.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Texture Warning<\/strong>: Some people describe the crunch of the Kadaif as feeling &#8220;sandy&#8221; or like &#8220;sand&#8221; between the teeth, though others find this crunchiness addictive when paired with the chewy marshmallow.<\/li>\n\n\n\n<li><strong>Stock Check<\/strong>: To avoid disappointment, use convenience store apps (like &#8216;Pocket GS25&#8217;) to check stock levels before visiting.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>In conclusion, the&nbsp;<strong>Du-Jjon-Ku<\/strong>&nbsp;is a must-try cultural phenomenon during your 2026 Seoul trip. Whether you go for the boutique cafe version or the cost-effective mart version, make sure to use your saved time and budget to treat yourself to a K-Beauty session via&nbsp;<strong>YeoTi<\/strong>!<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.yeoshin.co.kr\/en?utm_source=Owned&amp;utm_medium=260210_owned_WEB_en_EN&amp;utm_campaign=260210_none_SEO&amp;utm_content=article\" target=\"_blank\" rel=\"noopener\">Check YeoTi now to find sweet deals on treatments as addictive as a [Du-Jjon-Ku]!<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.yeoshin.co.kr\/en?utm_source=Owned&amp;utm_medium=260210_owned_WEB_en_EN&amp;utm_campaign=260210_none_SEO&amp;utm_content=article\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/z4brxrunpek-1024x683.jpg\" alt=\"\" class=\"wp-image-2324\" srcset=\"https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/z4brxrunpek-1024x683.jpg 1024w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/z4brxrunpek-300x200.jpg 300w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/z4brxrunpek-768x512.jpg 768w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/z4brxrunpek-1536x1024.jpg 1536w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/z4brxrunpek-400x267.jpg 400w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/z4brxrunpek-800x534.jpg 800w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/z4brxrunpek-832x555.jpg 832w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/z4brxrunpek-1248x832.jpg 1248w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2026\/02\/z4brxrunpek.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>FAQ <\/strong><\/h3>\n\n\n\n<p><strong>Q1. Where is the cheapest place to buy a Du-Jjon-Ku?<\/strong>\u00a0<\/p>\n\n\n\n<p>A1. Large marts like Emart and Lotte Mart sell them for around 3,000 KRW, which is less than half the price of specialty cafes.<\/p>\n\n\n\n<p><strong>Q2. How long does a Du-Jjon-Ku stay fresh?<\/strong>\u00a0<\/p>\n\n\n\n<p>A2. While they can last 2\u20133 days at room temperature, it is best to eat them immediately to enjoy the &#8220;sandy&#8221; crunch of the Kadaif before the marshmallow softens it.<\/p>\n\n\n\n<p><strong>Q3. Why is it called Du-Jjon-Ku?<\/strong>\u00a0<\/p>\n\n\n\n<p>A3. It stands for &#8220;Dubai Jjon-deuk Cookie,&#8221; referring to its chewy, mochi-like texture created by the marshmallow shell.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Want to explore trusted Korean clinics?<\/h3>\n\n\n\n<p>Check out&nbsp;<strong><a>YeoTi<\/a><\/strong>&nbsp;\u2014 the all-in-one Korean aesthetic app \ud83c\uddf0\ud83c\uddf7\ud83d\udcf1<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over&nbsp;<strong>900,000 verified treatment reviews<\/strong><\/li>\n\n\n\n<li>Transparent local pricing for foreigners<\/li>\n\n\n\n<li>Consultation and booking available in Japanese and English<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.yeoshin.co.kr\/en?utm_source=Owned&amp;utm_medium=241025_owned_WEB_en_EN&amp;utm_campaign=241025_none_SEO&amp;utm_content=article\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"885\" src=\"https:\/\/blog.yeoshin.co.kr\/wp-content\/blogs.dir\/3\/files\/2025\/02\/IMG_9489-1024x885.jpg\" alt=\"\" class=\"wp-image-1322\" srcset=\"https:\/\/blog.yeoshin.co.kr\/en\/files\/2025\/02\/IMG_9489-1024x885.jpg 1024w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2025\/02\/IMG_9489-300x259.jpg 300w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2025\/02\/IMG_9489-768x663.jpg 768w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2025\/02\/IMG_9489-486x420.jpg 486w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2025\/02\/IMG_9489-696x601.jpg 696w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2025\/02\/IMG_9489-1068x923.jpg 1068w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2025\/02\/IMG_9489-534x462.jpg 534w, https:\/\/blog.yeoshin.co.kr\/en\/files\/2025\/02\/IMG_9489.jpg 1425w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>REAL REVIEWS FROM CUSTOMERS<\/strong><\/h2>\n\n\n\n<p>Curious about treatment reviews or pricing?&nbsp;<a href=\"https:\/\/www.yeoshin.co.kr\/en?utm_source=Owned&amp;utm_medium=241025_owned_WEB_en_EN&amp;utm_campaign=241025_none_SEO&amp;utm_content=article\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to find out more.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RECOMMENDED ARTICLES<\/strong><\/h2>\n\n\n\n<p>Check out a variety of informative articles from YeoTi right&nbsp;<em><a href=\"https:\/\/blog.yeoshin.co.kr\/en\/\">here<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Du-Jjon-Ku: If you are planning a trip to Korea in 2026, your &#8220;must-eat&#8221; list probably starts with the&hellip;","protected":false},"author":1,"featured_media":2321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[27],"tags":[156],"class_list":{"0":"post-2320","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips","8":"tag-rejuran","9":"cs-entry"},"acf":[],"_links":{"self":[{"href":"https:\/\/blog.yeoshin.co.kr\/en\/wp-json\/wp\/v2\/posts\/2320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.yeoshin.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.yeoshin.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.yeoshin.co.kr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.yeoshin.co.kr\/en\/wp-json\/wp\/v2\/comments?post=2320"}],"version-history":[{"count":2,"href":"https:\/\/blog.yeoshin.co.kr\/en\/wp-json\/wp\/v2\/posts\/2320\/revisions"}],"predecessor-version":[{"id":2325,"href":"https:\/\/blog.yeoshin.co.kr\/en\/wp-json\/wp\/v2\/posts\/2320\/revisions\/2325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.yeoshin.co.kr\/en\/wp-json\/wp\/v2\/media\/2321"}],"wp:attachment":[{"href":"https:\/\/blog.yeoshin.co.kr\/en\/wp-json\/wp\/v2\/media?parent=2320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.yeoshin.co.kr\/en\/wp-json\/wp\/v2\/categories?post=2320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.yeoshin.co.kr\/en\/wp-json\/wp\/v2\/tags?post=2320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}