{"id":2628,"date":"2026-04-17T16:36:33","date_gmt":"2026-04-17T07:36:33","guid":{"rendered":"https:\/\/blog.yeoshin.co.kr\/en\/?p=2628"},"modified":"2026-04-17T16:36:35","modified_gmt":"2026-04-17T07:36:35","slug":"korea-may-pop-up-store-guide-2026","status":"publish","type":"post","link":"https:\/\/blog.yeoshin.co.kr\/en\/korea-may-pop-up-store-guide-2026\/","title":{"rendered":"Korea May Pop-up Store\u00a0Guide 2026: Best Spots in Seongsu & Yeouido"},"content":{"rendered":"\n

Korea May Pop-up Store\u00a0Guide 2026: Are you planning a trip to Seoul for the Golden Week in 2026? The\u00a0Korea May Pop-up Store<\/strong>\u00a0scene is officially peaking, offering the most vibrant lineup of the year. From the hidden alleys of Seongsu-dong to the futuristic halls of “The Hyundai Seoul” in Yeouido, May is the only time you can snag these limited-edition goods and “Instagrammable” moments.<\/p>\n\n\n\n

However, standing in long lines under the May sun or taking hundreds of photos can leave your skin looking dull and tired. To ensure you maintain your “Glass Skin” glow throughout your pop-up marathon, we\u2019ve gathered the hottest event info and a smart K-Beauty hack: using the\u00a0YeoTi<\/strong>\u00a0<\/a>app to look your best for the camera!<\/p>\n\n\n\n

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Korea May Pop-up Store\u00a0Guide 2026<\/figcaption><\/figure>\n\n\n\n
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Korea May Pop-up Store\u00a0Guide 2026<\/h2>\n\n\n\n

This May, Seoul is hosting massive events ranging from the Pok\u00e9mon 30th Anniversary to the K-pop sensation NCT WISH.<\/p>\n\n\n\n

Pop-up Name<\/th>Event Dates<\/th>Location<\/th>Key Highlight<\/th><\/tr><\/thead>
Pok\u00e9mon 30th Anniversary<\/strong><\/td>May 1 \u2013 May 31<\/td>Seongsu-dong (Yeonmujang 7-gil)<\/td>Limited 30th-anniversary merch<\/td><\/tr>
Torriden Connect Seongsu<\/strong><\/td>Until May 30<\/td>Seongsu-dong (Seongsui-ro)<\/td>Hands-on K-Beauty experience<\/td><\/tr>
HOUSE\/GARDEN Xi<\/strong><\/td>May 1 \u2013 May 15<\/td>Seongsu-dong (Seongsuil-ro)<\/td>Aesthetic nature-meets-architecture<\/td><\/tr>
NCT WISH ‘Ode to Love’<\/strong><\/td>Until May 3<\/td>The Hyundai Seoul (Yeouido)<\/td>Exclusive 1st Album merch<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Pro Tip: Seongsu-dong is the hub of the Korea May Pop-up Store<\/strong> craze. Plan your walking route carefully to hit multiple spots in one day!<\/p>\n\n\n\n

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Get Camera-Ready: K-Beauty Tips for Pop-up Fans<\/h2>\n\n\n\n

Waiting outdoors for a Korea May Pop-up Store<\/strong> exposes your skin to UV rays and fine dust (yellow dust). Take a look at the experience of “Emma,” a traveler from London:<\/p>\n\n\n\n