Demon Hunters Merchandise：Thanks to the rising popularity of the K-pop project Demon Hunters, an unexpected location in Seoul is gaining attention among fans—the National Museum of Korea.
You might be surprised to hear that a national museum is connected to K-pop, but there’s a good reason: the museum’s MD shop “MUDS”, known for its high-quality products, is selling what fans are calling “unofficial official” Demon Hunters goods.
⚠️ Please note that these products are not officially licensed merchandise. They are inspired by the characters and themes, but not affiliated with the official production.
Contents
Who Is Duffy, the Adorable Tiger Mascot from Demon Hunters?
With his round face, big eyes, and plump little paws, the blue-striped tiger Duffy (더피) has become a beloved mascot among Demon Hunters fans.
Interestingly, the character’s cuteness isn’t just for show—it has roots in Korean traditional art. In Korean folk paintings (minhwa) from the Joseon Dynasty, tigers are often depicted not as fierce beasts, but as friendly, cat-like figures with endearing expressions.
According to pop culture critic Kim Heon-sik, “Duffy is a modern reinterpretation of the traditional image of the tiger—cute and approachable.” He adds, “While Western stories often feature lions, the use of a tiger brings a sense of mystique and cultural uniqueness.”
This blend of tradition and creativity gives Duffy a dual appeal: familiar and friendly for Koreans, and exotic and intriguing for international fans.
Meet Sussi: The Magpie Messenger in a Traditional Hat
Duffy is often accompanied by a feathered friend named Sussi (수씨), a magpie who delivers letters to another character, Lumi. Sussi wears a miniature gat, a traditional Korean hat, adding to the charm.
The pairing of a tiger and a magpie draws inspiration from a late Joseon-era folk art style called “Jak-hodo” (작호도):
- The magpie symbolizes good news or blessings.
- The tiger represents a guardian that drives away bad energy.
Together, they form a powerful duo rooted in Korean culture and iconography.
Demon Hunters Merchandise:Fans Rush to Buy These “Unofficial” Items
The unique designs and cultural symbolism behind Duffy and Sussi have led to explosive popularity of the related merchandise.
In fact, when the “Tiger and Magpie” badge (작호도 pin) was released at the museum’s online shop, the website traffic reportedly jumped to:
- 60,000 daily visits on average
- Up to 260,000 visitors at peak times
Even though these goods are not officially branded, they’ve become cult favorites among fans—many of whom affectionately call them semi-official.
Available Online Too!
The MUDS store inside the National Museum of Korea actively shares product info via Instagram (@muds_museumgoods), and international fans can purchase from their online shop as well.
If you’re intrigued, be sure to check them out before they sell out!
Final Thoughts
These Demon Hunters-inspired goods merge modern fandom with traditional Korean beauty. Though unofficial, their cultural value, quality, and fan love make them incredibly special.
Perfect for collectors, K-pop fans, or travelers looking for something truly unique from Korea!
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