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World Leaders Agree: K-Beauty is the New Global Standard at APEC 2025 KOREA
K-Beauty Chosen as the Official APEC Gift : CJ Olive Young, the leading Health & Beauty (H&B) platform in Korea, announced that the K-Beauty package they curated was officially presented as a gift to the leaders of the member economies during the Asia-Pacific Economic Cooperation (APEC) 2025 KOREA summit, held in Gyeongju. This remarkable selection underscores the dramatically increasing global status and competitiveness of K-Beauty.
The gift package, titled “The Best K-Beauty Selection,” was meticulously designed by Olive Young to showcase the true charm and balanced strength of the Korean beauty industry. It features a diverse range of products, including offerings from both small and indie brands as well as established premium brands like Sulwhasoo. This composition highlights the wide spectrum and high product quality that K-Beauty offers to the world. ✨
The Exclusive Lineup: What the World’s Leaders Received
The K-Beauty package consisted of 17 carefully selected products across key K-Beauty categories: Skincare, Base & Makeup, and Hair & Body. This list serves as an incredible guide for international visitors and K-Beauty enthusiasts looking for the absolute best the Korean market has to offer right now!
Skincare
| Product Name | Brand | Why It Was Chosen / Key Feature |
| First Care Activating Serum | Sulwhasoo | Premium Hanbang (traditional Korean herbal medicine) essence, a luxurious staple for boosting skin’s foundation. |
| Reedle Shot 100 Essence | VT | A viral hit in Korea! Uses micro-needle components to enhance absorption and “wake up” the skin’s renewal cycle. |
| Bio Heal Boh Probioderm 3D Lifting Cream | Bioheal Boh | An Olive Young bestseller focusing on anti-aging, elasticity, and restoring firmness. |
| Pore Feather Perfect All-in-One | I’d Mure | An effective time-saver, providing full skincare in one step, also works great as a primer. |
| DIVE IN Low Molecular Weight Hyaluronic Acid Mask | Torriden | Highly effective sheet mask for intense hydration and calming sensitive skin with low-molecular hyaluronic acid. |
| Yeonjak First Concentrate | Yunjak | A high-concentration essence from a natural premium brand, prized for its deep moisturizing capability. |
| Essential Mul Cream | Jung Saem Mool | A makeup artist brand’s moisturizer known for its watery texture, perfect for prepping skin before makeup. |
Base & Makeup
| Product Name | Brand | Why It Was Chosen / Key Feature |
| Relief Sun: Rice Probiotics | Beauty of Joseon | Known for its lightweight feel and natural tone-up effect, blending traditional Korean beauty with modern sun protection. |
| Mask Fit Red Cushion | TIRTIR | A global sensation, famous for its high coverage and exceptional adherence that resists transfer to masks. |
| Skin Nuder Foundation | Jung Saem Mool | Offers a professional finish and natural coverage, living up to the “skin nuder” ideal. |
| Icon Quad Palette | Espoir | Versatile eyeshadow palette with highly pigmented, blendable colors ideal for daily looks. |
| Chui Lip Cheek Blurry Pudding Pot | Fwee | Unique pudding-like texture that provides a soft, blurred effect for lips and cheeks. |
| Juicy Lasting Tint | rom&nd | The definitive K-Beauty lip tint, loved for its vibrant, fruit-like shine and long-lasting color. |
Hair & Body
| Product Name | Brand | Why It Was Chosen / Key Feature |
| Folligen Sea Salt Scaler | Dr.Forhair | A specialized scalp care scrub that effectively removes dead skin cells and sebum for a healthy scalp environment. |
| Scalp Reinforcing Clinic Hair Line Ampoule | LABO-H | Targets hair loss and thinning hair, focusing on strengthening the scalp and promoting healthy hair growth. |
| Scented Hair & Body Mist | ROUND A’ROUND | An Olive Young private label favorite, providing a pleasant, subtle scent for everyday use. |
| Glam Move Wave Iron | VODANA | The popular tool essential for creating the natural, voluminous waves synonymous with Korean hairstyles. |
Global Validation: K-Beauty’s Rising Power
The gift box design itself was inspired by the Silla Golden Crown and traditional Korean knots, symbolizing Gyeongju’s rich heritage, using materials like natural wood and mother-of-pearl to express Korean aesthetic beauty. This packaging ensured the gift delivered not only K-Beauty but also a piece of K-Culture. 🎁
Furthermore, Olive Young didn’t stop at the leaders’ gifts. They sponsored approximately 8,000 K-Beauty souvenir sets for government delegations, senior officials, and the press corps, significantly contributing to the buzz and atmosphere of “APEC 2025 KOREA.”
As of 2024, K-Beauty has cemented its place as the No. 1 export item for small and medium-sized enterprises (SMEs) in Korea and stands as the world’s 2nd largest cosmetics export industry. Olive Young, since its launch in 1999, has been instrumental in supporting the market entry and growth of domestic brands. This APEC selection is seen as a symbolic achievement, acknowledging the entire K-Beauty industry ecosystem—especially the indie brands nurtured by the platform—on a global stage. This success story guarantees that the international K-Beauty trend is here to stay! 💯
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