Contents
- 100-Person ‘Open Run’ Phenomenon: How Seongsu Became the Global K-Beauty Hub
- N-Seongsu Store’s Latest Trend: Top 5 Items & Aesthetic Pairings
- 🥇 1st Place: [NO.1 Mist Serum] d’Alba First Spray Serum 100ml (Set of 2)
- 🥈 2nd Place: [14 Years Consecutive #1] MEDIHEAL Essential Mask Pack (10 sheets/set)
- 🥉 3rd Place: [No. 1 Pad/Limited Set] MEDIHEAL Derma Pad (100+100 sheets Double Set)
- 4. 4th Place: FLYMEAL Protein Shake 45g (9 types)
- 5. 5th Place: [3 Years Consecutive #1] UNOVE Deep Damage Hair Treatment EX 320ml (Double/Duo Set)
- The Essence of K-Beauty: Experience and Transformation in Seongsu
- REAL REVIEWS FROM CUSTOMERS
- RECOMMENDED ARTICLES
100-Person ‘Open Run’ Phenomenon: How Seongsu Became the Global K-Beauty Hub
Best-Selling Products at Olive Young Seongsu Store : At 10:00 AM, the opening time of the Olive Young N-Seongsu store in Seoul, a crowd of international customers—easily over 100 people—lines up for an immediate “Open Run” entry. Customers are not just Japanese and Chinese; many Western visitors are also seeking the exclusive, experiential beauty services offered here, such as Personal Color analysis and specialized homecare classes. Remarkably, services like the Skin and Scalp Diagnosis Consultationare so popular that available slots are filled within moments of the store opening. 😲

2.5 Million Visitors: The Power of Olive Young’s Experiential Strategy
In the year since its opening, Olive Young N-Seongsu has welcomed over 2.5 million visitors. More impressively, three out of four foreigners who visited the surrounding Yeonmujang-gil area in Seongsu also visited this specific store, solidifying its ranking as the No. 1 store for foreign card sales in the Seongsu district! 🎉
The secret to this success lies in designing the location as an “Experience Space,” not just a shopping venue.
- Free Beauty Care Services: The store offers six complimentary beauty services, including consultations with AI diagnostic devices and professional beauty consultants. The feature that attracts the most foreign visitors (up to 87% of consultation clients) is the Skin Diagnosis Consulting.
- Increased Conversion: This direct experience—receiving a diagnosis and testing products in-store—significantly increases customer stay time and drives up purchase conversion rates, validating the experiential strategy.
- Global Hub Status: This move has established Seongsu as a Global Beauty Hub, where international visitors actively seek out K-Beauty experiences.

N-Seongsu Store’s Latest Trend: Top 5 Items & Aesthetic Pairings
The best-selling list from Olive Young N-Seongsu reflects the current consumer demand for efficacy, convenience, and specialized care. Let’s examine the top 5 must-have items and the clinic treatments that amplify their effects.
🥇 1st Place: [NO.1 Mist Serum] d’Alba First Spray Serum 100ml (Set of 2)
- Product Feature: This dual-layer serum (oil and moisture) is famous as the “Korean Flight Attendant Mist.”When shaken, it creates a fine mist that provides instant hydration and deep glow—mimicking the highly sought-after “Glass Skin” look. It’s perfect for on-the-go hydration.
- ➡️ Aesthetic Pairing: Water Shine Injection (or Hydro-Lifting)
- To make that dewy glow and hydration last long-term, consult about Water Shine Injection. This treatment directly injects hyaluronic acid and a cocktail of nutrients into the dermis, ensuring the skin retains moisture internally for a sustained, radiant effect, amplifying the benefits of the d’Alba mist. 💧

🥈 2nd Place: [14 Years Consecutive #1] MEDIHEAL Essential Mask Pack (10 sheets/set)
- Product Feature: MEDIHEAL’s sheet masks are iconic, maintaining the No. 1 position for an incredible 14 consecutive years. This signifies K-Beauty’s core strengths: convenience, high functionality, and reliability. As dry seasons approach, these masks are essential for intensive moisture and targeted care.
- ➡️ Aesthetic Pairing: LDM (Water Drop Lifting) or Lala Peel
- For a professional equivalent of the mask’s intensive hydration and soothing effect, opt for LDM (Water Drop Lifting), a zero-downtime treatment that enhances skin regeneration and deep moisture penetration. Alternatively, a gentle Lala Peel can refine the skin’s texture, ensuring mask and serum ingredients absorb even better.
🥉 3rd Place: [No. 1 Pad/Limited Set] MEDIHEAL Derma Pad (100+100 sheets Double Set)
- Product Feature: Beyond sheet masks, MEDIHEAL dominates the pad market. This double set (200 sheets total) is a favorite for travelers seeking toning and spot treatment solutions. The ability to choose from 7 types (CICA, Vita C, Collagen) ensures targeted daily exfoliation and essence delivery.
- ➡️ Aesthetic Pairing: Aqua Peel (or Hydrafacial)
- The cleansing and exfoliating effect of the pads can be deepened with an Aqua Peel. This clinic procedure uses water and gentle solutions to thoroughly clean out pores and remove dead skin cells before infusing the skin with hydrating serums, making the results immediate and more profound than home pad use.

4. 4th Place: FLYMEAL Protein Shake 45g (9 types)
- Product Feature: The ranking of a protein shake reflects the strong link between inner beauty and aestheticsin Korea. The convenient format for high-quality protein makes it a hit among health-conscious consumers and tourists who prioritize supplements for their beauty regimen.
- ➡️ Aesthetic Pairing: HIFU (High-Intensity Focused Ultrasound) or Thread Lifts
- Just as protein builds the body’s foundation, HIFU or Thread Lifts rebuild the skin’s structural foundation (the SMAS layer and dermis). These treatments provide deep lifting and elasticity, complementing the internal efforts to build collagen and firmness.
5. 5th Place: [3 Years Consecutive #1] UNOVE Deep Damage Hair Treatment EX 320ml (Double/Duo Set)
- Product Feature: The high ranking of this hair treatment confirms that hair health and shine are crucial components of K-Beauty. UNOVE is consistently recognized for its effective deep damage repair, reflecting the high consumer investment in overall aesthetic presentation, from face to hair.
- ➡️ Aesthetic Pairing: Scalp & Hair Regeneration Treatment (e.g., Exosomes or Hair Cell Injections)
- To amplify the effects of the hair treatment and address the root cause of damage, consider advanced Scalp and Hair Regeneration treatments. Injecting growth factors or Exosomes (EXO-S) into the scalp promotes hair growth and health from within, significantly boosting the external conditioning efforts of the UNOVE treatment.

The Essence of K-Beauty: Experience and Transformation in Seongsu
The success of Olive Young N-Seongsu confirms that the true value of K-Beauty has shifted from just “buying products” to “experiencing transformation.” This climax of that experience is found in specialized aesthetic clinics.
Furthermore, the Seongsu area, mirroring the needs of the trend-savvy customers at the Olive Young flagship, is now home to many cutting-edge clinics specializing in treatments with minimal downtime and guaranteed results.
🩺 Top Treatments Trending Near Seongsu
- Potenza: Essential for acne scar and pore care. Pair Potenza (for deep texture improvement) with the deep hydration of the d’Alba Mist (1st place) for the ultimate skin rejuvenation route.
- Onda Lifting: Ideal for jawline and double-chin tightening. With virtually no downtime, this can be seamlessly scheduled between shopping trips.
- Rejuran: Perfect for those who want the moisture and elasticity of the MEDIHEAL Mask (2nd place) to last long-term, as Rejuran promotes sustained collagen growth from the dermis.
Also, booking and consultation for these procedures can be done easily through specialized platforms like YeoTi, which provides English support and price comparisons, ensuring a safe and smooth aesthetic journey. Make sure to maximize your “Experiential Beauty” trip by combining your Olive Young haul with a rewarding clinic treatment!
Want to explore trusted Korean clinics?
Check out YeoTi — the all-in-one Korean aesthetic app 🇰🇷📱
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REAL REVIEWS FROM CUSTOMERS
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