Are you planning a trip to Korea for the 2026 New Year? Seoul, the global hub for trendsetters, is currently buzzing with an unprecedented wave of pop-up stores. However, with so much information out there, you might be wondering which spots are truly worth your time and how to keep your skin glowing despite the dry winter air.
In this January Seoul Pop-Up Guide 2026: K-POP, Beauty Hotspots, weโve curated the must-visit locations in Seongsu and Jamsil. Plus, weโll show you how to use the YeoTi app to secure the best local skincare deals for those perfect “Instagrammable” moments. Let’s dive in!
Contents
January Seoul Pop-Up Guide 2026: Top K-POP & Beauty Spots
Seoul in January 2026 is a fusion of fashion, beauty, and gourmet experiences. Here are the top picks you cannot miss:
- Seongsu: AMUSE & W CONCEPT (@emart24 Trend Lab Seongsu)
- Features:ย A collaboration featuring K-beauty brand AMUSEโs My Melody & Kuromi limited edition and W CONCEPTโs winter fashion selection.
- Perks:ย Up to 30% discount when using major digital payments.
- Duration:ย Until January 31, 2026 (Open 24 hours).
- Seongsu: House of Ashley
- Features:ย An immersive exhibition featuring chef collaborations and an unlimited dessert museum (requires advance booking).
- Duration:ย Until January 25, 2026.
- Jamsil: SNOWS Pop-Up (Lotte World Mall)
- Features:ย The famous winter-only Japanese dessert brand returns with seasonal treats and artistic packaging.
- Duration:ย January 1 โ January 28, 2026.
- Jamsil: Johnnie Walker X Robert Wun
- Features:ย A high-fashion designer collaboration for the “Year of the Horse,” offering bottle engraving and tasting experiences.
- Duration:ย January 9 โ January 22, 2026.
Smart Travel Savings
Seongsu and Jamsil are packed with premium skincare clinics, but it’s hard for travelers to know the fair market price.
“Prices vary significantly between clinics. This is why savvy travelers use theย YeoTi appย to compare local ‘Event Prices’ at a glance.”
- Why Use YeoTi?
- Transparent Pricing:ย See the final price including VAT (Value Added Tax)โno hidden fees or “foreigner surcharges.”
- Verified Reviews:ย Browse over 1.5 million real reviews and before-and-after photos from actual patients.
- Easy Booking:ย Skip the complicated phone calls and book instantly on your mobile to save precious travel time.
Essential Tips for Your Pop-Up Tour
- Check Reservations:ย Many popular spots, like the Ashley Dessert Museum or Johnnie Walker tasting, require advance booking via Naver or official sites.
- Bring Your ID:ย For alcohol-related pop-ups, you must present your passport to prove you are 19+ years old.
- Arrive Early:ย For high-demand spots like SNOWS, “open runs” (arriving before opening) are highly recommended to avoid long queues.
Conclusion
Visiting the spots in this January Seoul Pop-Up Guide 2026: K-POP, Beauty Hotspots will surely be the highlight of your Korea trip. By pairing your trend-hunting with a professional treatment booked through YeoTi, youโll ensure you look as vibrant as the city itself.
Check the YeoTi app now to find the lowest-priced skincare clinics along your travel route!
FAQ
Q1. Are pop-up stores usually free to enter?
ย A. Most exhibitions are free, but specific gourmet tastings or hands-on experiences may require a fee or advance reservation.
Q2. Can international travelers use the YeoTi app?
A. Yes! Simple registration allows you to access the same exclusive “Event Prices” enjoyed by locals.
Q3. What skincare treatment is best for Seoulโs winter?ย
A. Hydrating treatments like LDM or skin boosters are highly recommended to combat winter dryness. Checkย YeoTiย for detailed effects and reviews!
Want to explore trusted Korean clinics?
Check out YeoTi โ the all-in-one Korean aesthetic app ๐ฐ๐ท๐ฑ
- Over 900,000 verified treatment reviews
- Transparent local pricing for foreigners
- Consultation and booking available in Japanese and English
REAL REVIEWS FROM CUSTOMERS
Curious about treatment reviews or pricing? Click here to find out more.
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