Du-Jjon-Ku: If you are planning a trip to Korea in 2026, your “must-eat” list probably starts with the latest viral dessert. Currently, the hottest treat on the streets of Seoul is theย Du-Jjon-Kuย (Dubai Chewy Cookie). This dessert caused a massive sensation, leading to “open runs” (queuing before opening) and even a temporary surge in ingredient prices.
However, with so many shops and convenience stores jumping on the trend, you might wonder: “Where can I get the best one?” or “Am I paying too much?” As yourย YeoTiย editor will break down everything about theย Du-Jjon-Kuโfrom its secret ingredients to where to find the best dealsโso you can save your budget for a premium K-Beauty glow-up!
Contents
What is the Du-Jjon-Ku?
The Du-Jjon-Ku is a South Korean hybrid dessert inspired by the global “Dubai Chocolate” trend. The name is an abbreviation of Dubai Jjon-deuk Cookie (Dubai Chewy Cookie).
- The Core Filling: It usesย Kadaifย (Middle Eastern thin noodle pastry) mixed withย pistachio spreadย to create a crunchy internal texture.
- The Chewy Shell: Unlike a standard biscuit, the filling is wrapped inย marshmallowย mixed with cocoa powder, giving it a texture closer to a chewy rice cake (tteok) than a traditional cookie.
- Surprising Flavor: Despite its high-calorie appearance, it is surprisingly not overly sweet; the marshmallow is often the only sugar-heavy ingredient, allowing the savory nuttiness of the pistachio to shine.
Du-Jjon-Ku Real Reviews & Market Trends
The Du-Jjon-Ku craze is currently transitioning from an exclusive “boutique” item to a mass-market snack.
- The “Open Run” Era: In late 2024, these were primarily sold at specialty cafes forย 7,000 to 10,000 KRWย per piece, often with purchase limits per person.
- The Mass Market Era: In 2026, major retailers likeย Emart, Lotte Mart, and Starbucksย have launched their own versions, significantly increasing accessibility.
[Comparison: Boutique vs. Retail Du-Jjon-Ku]
| Category | Specialty Cafes | Convenience Stores / Marts |
| Average Price | 7,000 ~ 10,000 KRW | 3,000 ~ 4,000 KRW |
| Texture | Deep, handmade pistachio richness | Balanced quality and high availability |
| Availability | Requires “Open Runs” or luck | Available at GS25, CU, Emart |
Pricing & Pro Travel Tip
A smart traveler knows how to balance a food budget with self-care. While some boutique Du-Jjon-Ku can cost nearly $8 per piece, you can find high-quality “Dubai-style Chewy Balls” at Emart for around 3,000 KRW.
“By choosing the smart, budget-friendly retail version of the Du-Jjon-Ku, you can save nearly $5 per snack. Use those savings on the ‘YeoTi’ app to experience authentic K-Beauty at local prices!”
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Precautions
The Du-Jjon-Ku is very high in calories. Also, the trend cycle for desserts in Korea is notoriously short.
- Texture Warning: Some people describe the crunch of the Kadaif as feeling “sandy” or like “sand” between the teeth, though others find this crunchiness addictive when paired with the chewy marshmallow.
- Stock Check: To avoid disappointment, use convenience store apps (like ‘Pocket GS25’) to check stock levels before visiting.
Conclusion
In conclusion, the Du-Jjon-Ku is a must-try cultural phenomenon during your 2026 Seoul trip. Whether you go for the boutique cafe version or the cost-effective mart version, make sure to use your saved time and budget to treat yourself to a K-Beauty session via YeoTi!
Check YeoTi now to find sweet deals on treatments as addictive as a [Du-Jjon-Ku]!
FAQ
Q1. Where is the cheapest place to buy a Du-Jjon-Ku?ย
A1. Large marts like Emart and Lotte Mart sell them for around 3,000 KRW, which is less than half the price of specialty cafes.
Q2. How long does a Du-Jjon-Ku stay fresh?ย
A2. While they can last 2โ3 days at room temperature, it is best to eat them immediately to enjoy the “sandy” crunch of the Kadaif before the marshmallow softens it.
Q3. Why is it called Du-Jjon-Ku?ย
A3. It stands for “Dubai Jjon-deuk Cookie,” referring to its chewy, mochi-like texture created by the marshmallow shell.
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