Are you planning a trip to Seoul for the 2026 Lunar New Year? Seollal Korea 2026 is one of the most significant traditional holidays in Korea, with the official Seollal day falling on Tuesday, February 17, 2026. For international travelers, especially those from Japan and neighboring regions, it is a golden opportunity to experience traditional K-culture and take advantage of massive “Seollal Big Sales”.
However, you might be worried about shops closing or skin fatigue during your winter travels. Don’t worry! As yourย YeoTi Editor, I have compiled everything you need to know about 2026 Seollal events and how to stay glowing with K-beauty treatments at local prices, even during the holiday season.

Contents
What is Seollal?
Seollal Korea 2026 marks the first day of the lunar calendar and is the biggest traditional holiday in Korea. The holiday period typically includes the day of, the day before, and the day after.
- Official Seollal Day: Tuesday, February 17, 2026.
- Holiday Experience: Major department stores like Lotte offer special K-culture content, such as traditional gift giveaways (for purchases over 300k KRW) and K-beauty experience vouchers for international tourists.
- Travel Tip: While it is a time for family, major tourist hubs in Seoul remain vibrant with special events and festive menus likeย Tteokgukย (rice cake soup).
Real-World Experience: 2026 Seollal Shopping & Sales
Let’s look at the “Seollal Travel Timeline” to see how you can maximize your benefits during this season:
- Pre-Holiday (Feb 9โ16): Catch theย MUSINSA Seollal Big Saleย (starting Feb 9) to grab K-fashion items at massive discounts. Lotte Department Store also offers up to 8% in gift certificate rewards.
- Holiday Peak (Feb 17): Visitย Shilla Duty Freeย for their “Seollal-le” sale, offering pre-paid card benefits up to 26k KRW and special raffles for hotel packages.
- After Sale (Until Feb 25): Many digital and fashion platforms, includingย Nintendo eShopย (up to 50% off) andย PlayStation, continue their sales through February 25.

[2026 Seollal Major Brand Sale Comparison]
| Category | Major Brands | Key Benefits |
| K-Fashion | MUSINSA | Big Sale (Feb 9 โ Feb 25) |
| Dept. Stores | Lotte, Shinsegae | Up to 60โ70% off Gift Sets |
| Digital/Gaming | Nintendo, PS | Up to 50% off Titles |
| Duty Free | Shilla Duty Free | Pre-paid cards & Hotel raffles |
Pricing
During Seollal Korea 2026, shopping isn’t the only thing on sale. It is the perfect time to invest your saved budget into your skin!
K-beauty treatments in Seoul can vary greatly in price. Are you worried about being overcharged or “ripped off” as a tourist?
“This is where the YeoTi app becomes your best friend. You can compare event prices across nearby clinics at a glance. Don’t miss out on the ‘Seollal Specials’ offered by various clinics during the holiday season.”
- Transparent Pricing: View fixed prices that include VAT (Value Added Tax).
- Easy Booking: Book directly on your mobile to save precious travel time.
- Real Reviews: Check thousands of “internal” reviews to find clinics verified by locals.
Precautions & Important Tips
During the Seollal period, some private clinics may be closed. Therefore, it is essential to check availability through YeoTi in advance. Also, since February is cold and dry in Korea, skin boosters like Rejuran or hydration injections are highly recommended to protect your skin barrier.
Conclusion
Seollal Korea 2026 is the ultimate season to enjoy both Korean tradition and massive shopping perks. Use the 8% gift certificate rewards at department stores and duty-free deals wisely, and spend the rest of your budget on achieving your dream skin via YeoTi.
Check the YeoTi app now for the best “Seollal Season” clinic deals!
FAQ
Q1. Are skin clinics open on the official Seollal day (Feb 17)?ย
A1. While major network clinics in tourist areas may stay open, many smaller clinics close. It is best to check real-time availability on theย YeoTi app.
Q2. Can international tourists get the same discounts as locals?ย
A2. Yes! YeoTi provides transparent pricing and the same event benefits for international visitors as they do for locals.
Q3. What is the most recommended treatment during the Seollal season?ย
A3. Deep hydration treatments like “Aqua Injection” or “Rejuran” are very popular among winter travelers to combat Korea’s dry February weather.
Want to explore trusted Korean clinics?
Check out YeoTi โ the all-in-one Korean aesthetic app ๐ฐ๐ท๐ฑ
- Over 900,000 verified treatment reviews
- Transparent local pricing for foreigners
- Consultation and booking available in Japanese and English

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