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Myeongdong is Buzzing on Weekends! Catch the Latest K-Beauty Trends in the Global Mecca
The Latest K-Beauty Must-Haves You Can Buy in Myeongdong Now: Myeongdong (명동) remains the undisputed “Holy Land” of K-Beauty! Especially on weekends, this area is bustling with tourists from all over the world, and every brand’s flagship store is stocked with the freshest, most trending products. Here, we introduce the core K-Beauty flagship stores in Myeongdong, their “Beauty Philosophies,” and the must-buy items right now. Use this guide to plan your ultimate shopping spree!
1. TIRTIR Myeongdong Flagship Store 🌟
- Location: 48, Myeongdong-gil, Jung-gu, Seoul
- Operating Hours: Open on weekends!
TIRTIR’s Beauty Philosophy: The Confidence of a Global No.1 Make up Brand
TIRTIR is a makeup brand dedicated to helping you “create a shining daily life with your own unique color.”Furthermore, at the core of their pursued beauty is always “Your True Self.” This includes the relaxed attitude and confidence that radiates from within. TIRTIR strives to make your everyday life brighter by offering a wide variety of color options, allowing you to express your individuality freely. Moreover, they respect and reflect individual character and diversity, spreading the beauty of “being true to yourself” globally.
- Current Must-Buy Item: Undoubtedly, their mask-proof cushion foundation and their skin barrier-supporting skincare lines are essentials! Head to Myeongdong this weekend to find your perfect shade.
2. NATURE REPUBLIC Myeongdong Central Store 🌿
- Location: 24, Myeongdong 8-gil, Jung-gu, Seoul
- Operating Hours: Many stores are open late on weekends, allowing for stress-free shopping.
NATURE REPUBLIC’s Beauty Philosophy: Waking Up Innate Beauty with the Power of Nature
NATURE REPUBLIC pursues “High Performance Beauty by Nature.” When you think of natural cosmetics, you often think of “mild, gentle products,” right? However, NATURE REPUBLIC’s approach to nature is different. They focus on the “resilience and strength of nature,” sourcing precious natural ingredients from around the globe. And also, the name “Nature” implies not only the natural world but also the innate, fundamental essence of humanity. Essentially, they aim to awaken humanity’s inherent beauty by harnessing the powerful energy of nature worldwide.
- Current Must-Buy Item: Their large-capacity soothing and moisturizing products, heavily featuring natural ingredients like Aloe Vera, are incredibly popular. They are perfect for gently caring for skin that has been exposed to sun damage and dryness during your travels!
K-Beauty Staple! ETUDE HOUSE Myeongdong Central Store
- Location: 1-2F, 32-1, Myeongdong 8-gil, Jung-gu, Seoul
- Operating Hours: The store has two spacious floors, offering a comfortable shopping experience even on weekends.
ETUDE’s Beauty Philosophy: When Practice Becomes Art
The name “ETUDE” was inspired by the beautiful practice songs (études) composed by Chopin. Just as a practice song evolves into an artistic melody, ETUDE wants to share every moment of the exciting makeup journey as you discover and transform your own beauty. They believe that through diverse and vibrant experiences within the ETUDE brand, you can express an even more special version of yourself!
💖 ETUDE House: Legendary Products You Must Buy
ETUDE House is home to many “Legend Items” that have been loved for years! Make sure to check these classics off your list during your Myeongdong weekend trip.
1. Fixing Tint
- Accolades: Won numerous awards, including No. 1 in Naver Beauty Window Makeup for 10 consecutive weeks.
- Key Feature: Famous as the “#TransferProofTint,” it boasts high longevity that resists transferring even when wearing a mask. Its lightweight, comfortable matte finish and wide color selection are highly appealing.
2. Curl Fix Mascara
- Accolades: A true “National Mascara,” achieving No. 1 in the Curling Mascara category for 10 consecutive weeks on Glowpick and 5 consecutive years (based on market data).
- Key Feature: Known for its powerful curl-holding ability and duration, keeping lashes lifted all day. It’s an indispensable item for achieving that perfect Korean idol makeup look!
3. Soon Jung Line (Moistful Collagen)
- Key Feature: The Soon Jung line is a low-irritant, soothing skincare solution born from 30 years of sensitive skin research. The formula is simple and mild, gently calming the skin. Furthermore, the Moistful Collagen Cream boasts an incredible 98% satisfaction rate for hydration and is trusted for deep moisture retention.
Elevate Your Myeongdong Cosmetics: Aesthetic Treatments to Boost Efficacy
Shopping for the latest cosmetics in Myeongdong is thrilling, but to maximize the effects of those products, ensuring a healthy skin foundation is crucial! Here are some treatments you can receive at clinics around Myeongdong on the weekend that will boost the efficacy of your cosmetic haul.
1. 【To Maximize Base Makeup!】Pore-less & Glowing Skin Treatments
- Skin Concern: Pores are visible even after applying TIRTIR or ETUDE foundation; poor makeup adherence.
- Recommended Treatment:Potenza or Juvelook
- Potenza is highly effective for the fundamental treatment of enlarged pores and acne scars. Receiving this treatment refines the skin’s texture, leading to significantly smoother makeup application and better longevity. Also, Juvelook promotes collagen production, providing inner firmness and glow, creating skin that truly “photographs well.”
2. 【To Enhance Soothing Care!】Redness & Sensitive Skin Solutions
- Skin Concern: Redness-prone sensitive skin, seasonal skin troubles.
- Recommended Treatment:LDM (Water Drop Lifting) or Cryo Cell Management
- LDM utilizes ultrasound to activate skin cells and promote deep soothing and hydration. It has zero downtime, and redness tends to subside quickly after the session. Furthermore, Cryo Cell Managementcools the skin while deeply penetrating serums, effectively calming sensitive skin and allowing NATURE REPUBLIC’s soothing products to work even deeper.
3. 【To Maximize the Collagen Line!】Lasting Elasticity & Hydration
- Skin Concern: Lacking elasticity and firmness even when using ETUDE’s Collagen Cream.
- Recommended Treatment:Rejuran or Water Shine Injection
- Rejuran activates the skin’s self-regenerative capacity, boosting the production of collagen and elastin. This treatment restores a deeper, more fundamental level of firmness and elasticity than can be achieved with creams alone. And also, Water Shine Injection saturates the skin from within with hydration, creating a resilient, plump complexion that resists dryness.
When doing your weekend shopping in Myeongdong, be sure to use this guide to balance both purchasing the latest cosmetics and building a strong skin foundation through treatments for the ultimate K-Beauty experience! 👋
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