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Myeongdong is Buzzing on Weekends! Catch the Latest K-Beauty Trends in the Global Mecca
The Latest K-Beauty Must-Haves You Can Buy in Myeongdong Now:ใMyeongdong (๋ช ๋) remains the undisputedย “Holy Land”ย of K-Beauty! Especially on weekends, this area is bustling with tourists from all over the world, and every brand’sย flagship storeย is stocked with the freshest, most trending products. Here, we introduce the core K-Beauty flagship stores in Myeongdong, theirย “Beauty Philosophies,”ย and theย must-buy itemsย right now. Use this guide to plan your ultimate shopping spree!
1. TIRTIR Myeongdong Flagship Store ๐
- Location:ย 48, Myeongdong-gil, Jung-gu, Seoul
- Operating Hours:ย Open on weekends!
TIRTIR’s Beauty Philosophy: The Confidence of a Global No.1 Make up Brand
TIRTIR is a makeup brand dedicated to helping you “create a shining daily life with your own unique color.”Furthermore, at the core of their pursued beauty is always “Your True Self.” This includes the relaxed attitude and confidence that radiates from within. TIRTIR strives to make your everyday life brighter by offering a wide variety of color options, allowing you to express your individuality freely. Moreover, they respect and reflect individual character and diversity, spreading the beauty of “being true to yourself” globally.
- Current Must-Buy Item:ย Undoubtedly, theirย mask-proof cushion foundationย and theirย skin barrier-supporting skincare linesย are essentials! Head to Myeongdong this weekend to find your perfect shade.
2. NATURE REPUBLIC Myeongdong Central Store ๐ฟ
- Location:ย 24, Myeongdong 8-gil, Jung-gu, Seoul
- Operating Hours:ย Many stores are open late on weekends, allowing for stress-free shopping.
NATURE REPUBLIC’s Beauty Philosophy: Waking Up Innate Beauty with the Power of Nature
NATURE REPUBLIC pursues “High Performance Beauty by Nature.” When you think of natural cosmetics, you often think of “mild, gentle products,” right? However, NATURE REPUBLIC’s approach to nature is different. They focus on the “resilience and strength of nature,” sourcing precious natural ingredients from around the globe. And also, the name “Nature” implies not only the natural world but also the innate, fundamental essence of humanity. Essentially, they aim to awaken humanity’s inherent beauty by harnessing the powerful energy of nature worldwide.
- Current Must-Buy Item:ย Theirย large-capacity soothing and moisturizing products, heavily featuring natural ingredients likeย Aloe Vera, are incredibly popular. They are perfect for gently caring for skin that has been exposed toย sun damage and drynessย during your travels!
K-Beauty Staple! ETUDE HOUSE Myeongdong Central Store
- Location:ย 1-2F, 32-1, Myeongdong 8-gil, Jung-gu, Seoul
- Operating Hours:ย The store has two spacious floors, offering a comfortable shopping experience even on weekends.
ETUDE’s Beauty Philosophy: When Practice Becomes Art
The name “ETUDE” was inspired by the beautiful practice songs (รฉtudes) composed by Chopin. Just as a practice song evolves into an artistic melody, ETUDE wants to share every moment of the exciting makeup journey as you discover and transform your own beauty. They believe that through diverse and vibrant experiences within the ETUDE brand, you can express an even more special version of yourself!
๐ ETUDE House: Legendary Products You Must Buy
ETUDE House is home to many “Legend Items” that have been loved for years! Make sure to check these classics off your list during your Myeongdong weekend trip.
1. Fixing Tint
- Accolades:ย Won numerous awards, includingย No. 1 in Naver Beauty Window Makeup for 10 consecutive weeks.
- Key Feature:ย Famous as theย “#TransferProofTint,”ย it boasts high longevity thatย resists transferring even when wearing a mask. Its lightweight, comfortable matte finish and wide color selection are highly appealing.
2. Curl Fix Mascara
- Accolades:ย A trueย “National Mascara,”ย achieving No. 1 in the Curling Mascara category forย 10 consecutive weeksย on Glowpick andย 5 consecutive yearsย (based on market data).
- Key Feature:ย Known for itsย powerful curl-holding ability and duration, keeping lashes lifted all day. Itโs an indispensable item for achieving that perfect Korean idol makeup look!
3. Soon Jung Line (Moistful Collagen)
- Key Feature:ย The Soon Jung line is aย low-irritant, soothing skincare solutionย born fromย 30 yearsย of sensitive skin research. The formula is simple and mild, gently calming the skin.ย Furthermore,ย the Moistful Collagen Cream boasts an incredibleย 98% satisfaction rate for hydrationย and is trusted for deep moisture retention.
Elevate Your Myeongdong Cosmetics: Aesthetic Treatments to Boost Efficacy
Shopping for the latest cosmetics in Myeongdong is thrilling, but to maximize the effects of those products, ensuring a healthy skin foundation is crucial! Here are some treatments you can receive at clinics around Myeongdong on the weekend that will boost the efficacy of your cosmetic haul.
1. ใTo Maximize Base Makeup!ใPore-less & Glowing Skin Treatments
- Skin Concern:ย Pores are visible even after applying TIRTIR or ETUDE foundation; poor makeup adherence.
- Recommended Treatment:Potenzaย orย Juvelook
- Potenzaย is highly effective for the fundamental treatment ofย enlarged pores and acne scars. Receiving this treatment refines the skin’s texture, leading toย significantly smoother makeup applicationย and better longevity.ย Also,ย Juvelookย promotes collagen production, providingย inner firmness and glow, creating skin that truly “photographs well.”
2. ใTo Enhance Soothing Care!ใRedness & Sensitive Skin Solutions
- Skin Concern:ย Redness-prone sensitive skin, seasonal skin troubles.
- Recommended Treatment:LDM (Water Drop Lifting)ย orย Cryo Cell Management
- LDMย utilizes ultrasound to activate skin cells and promoteย deep soothing and hydration. It hasย zero downtime, and redness tends to subside quickly after the session.ย Furthermore,ย Cryo Cell Managementcools the skin while deeply penetrating serums, effectively calming sensitive skin and allowingย NATURE REPUBLIC’s soothing productsย to work even deeper.
3. ใTo Maximize the Collagen Line!ใLasting Elasticity & Hydration
- Skin Concern:ย Lacking elasticity and firmness even when using ETUDE’s Collagen Cream.
- Recommended Treatment:Rejuranย orย Water Shine Injection
- Rejuranย activates the skin’sย self-regenerative capacity, boosting the production ofย collagen and elastin. This treatment restores a deeper, more fundamental level ofย firmness and elasticityย than can be achieved with creams alone.ย And also,ย Water Shine Injectionย saturates the skin from within with hydration, creating aย resilient, plump complexionย that resists dryness.
When doing your weekend shopping in Myeongdong, be sure to use this guide to balance both purchasing the latest cosmetics and building a strong skin foundation through treatments for the ultimate K-Beauty experience! ๐
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